About
Welcome to MKTG Australia and New Zealand.
We harness the power of sports, entertainment, culture and community to help brands and rights holders move at the speed of fans through meaningful marketing solutions and experiences.
The experiences that we create engage customers, build memorable brands, and deliver value.
MKTG Sports and Entertainment is part of the dentsu Sports International Network.
Our Divisions
Commercial Rights
Our team oversees commercial rights management and execution of highly effective and impactful integrated solutions for brands across Australia's most valued sporting codes.
Stadium Event Operations
Leveraging custom-built tech and decades of experience, our team delivers brand messages seamlessly to thousands of digital screens at Australia's premier stadiums, reaching millions of Australians.
Experiences & Events
We have unrivalled relationships across the Australian sporting landscape, giving us unparalleled access to the most impactful brand and hospitality experiences for brands, teams, leagues and governing bodies.
Creative Studio
Our full-time creative team are masters at creating on-brand solutions to ensure the experiences we produce are eye-catching and make your brand sing.
Strategy, Insights & Analytics
At MKTG, our inspiration is to be the world's leading organisation for market research and measurement analytics within the sport and entertainment industry.
Sponsorship Consulting & Activation
Our sponsorship consulting and activation division exists to help brands navigate the complex world of sponsorship by applying a holistic structure to business challenges.
Speed Of Fans
The world is changing
People think of fandom as a destination, but fandom is a journey. Unending.
That journey has become tougher to navigate.
Fandom
And so is fandom
The way fans engage with teams, leagues, personalities and sponsors is more diversified, digitised and demanding than ever.
Creators
Consumers, creators and everything in between
They’re now used to engage with sports and entertainment on their own terms - consumers, creators and everything in between.
Navigators
We help our clients...
Understand fan subcultures
Create partnerships that build affinity
Create ideas that disrupt
Leading the Industry
This is all we’ve been doing for 20 years
We leverage deep insights to create impact between fans and brands.
Today, we help brands and move at the speed of fans.
Speed Of Fans
The world is changing
People think of fandom as a destination, but fandom is a journey. Unending.
That journey has become tougher to navigate.
Fandom
And so is fandom
The way fans engage with teams, leagues, personalities and sponsors is more diversified, digitised and demanding than ever.
Creators
Consumers, creators and everything in between
They’re now used to engage with sports and entertainment on their own terms - consumers, creators and everything in between.
Navigators
We help our clients...
Understand fan subcultures
Create partnerships that build affinity
Create ideas that disrupt
Leading the Industry
This is all we’ve been doing for 20 years
We leverage deep insights to create impact between fans and brands.
Today, we help brands and move at the speed of fans.
