Creative Studio

digital
experiential
promotional

The 'mktg' Promotion Marketing Team specializes in developing both direct-to-consumer and trade promotions, often called "Shopper Marketing." We represent both the manufacturer and the retailer, providing us a unique perspective on how to reach the consumer through the retail channel.

Targeting the nexus where the brand, retailer and consumer meet is our area of expertise.

Coty, Rimmel Cosmetics,Female-focused Experiential Driving In-Store Traffic

Client: Coty
Brand: Rimmel Cosmetics
Assignment: Female-focused Experiential to drive In-Store Traffic

We have a great depth of analytical rigor to mine CRM systems and data to generate actionable insights that create a win-win strategy for both the retailer and manufacturer.

	Brand:	We deliver a plan that activates the communication and equity objectives to drive trial, loyalty and advocacy.
	Field Sales:	We deliver programs that support and motivate the field sales organization to collaborate with accounts and create win-win activations.
	Retailer:	We develop and execute promotional programs that drive consumer traffic and sales volume, that are also easily executable.
	Consumer:	We deliver a unique brand proposition at the right time and the right place that is so relevant to consumer needs that they become an advocate for the brand and a loyal customer of the store.