Executive Leadership Team
Charlie Horsey
President
Mr. Horsey, 41, served as the Company's Chief Operating Officer, a position he held since December, 2008, and originally joined the Company as an Executive Vice President on June 30, 2008 upon the Company's acquisition of 3 For All Partners, LLC d/b/a mktgpartners. Mr. Horsey helped found mktgpartners in 2003 and served as its Chief Executive Officer from January 2007 until it was acquired by the Company. Under Mr. Horsey's leadership, mktgpartners' revenues grew to more than $14 million in 2007 in only its fourth full year of operation. Prior to that, Charlie was Chief Executive Officer of Clear Channel Entertainment’s Contemporary Marketing group (“CMI”) and before this elevation to CEO, served various prominent roles within Clear Channel Entertainment. He began his career at CMI in 1992 and played an integral part in the development, growth and overall success of the company.
During his tenure as CEO of CMI, Charlie structured offices in New York, Atlanta, Charlotte and San Francisco. He increased revenues by over 100 percent, and helped to elevate the company to a top ten ranking in Promo magazines’ prestigious listing of the top 100 promotion agencies in the U.S.
Charlie has developed award-winning programs for clients including ABC, Apple, AT&T, CBS, Coca-Cola, Levi Strauss & Co., Nabisco, NBA, NFL, Newsweek magazine, Nike, Reebok, Rolling Stone Magazine, Schering Plough Health Care Products, Unilever and YouTube, among others. Charlie spearheaded CMI’s massive experiential marketing effort at the 2002 Olympics on behalf of Coca-Cola, Kodak and McDonald’s. Additionally, CMI was awarded a 2002 Reggie Award for its Coca-Cola “Harry Potter” programming that was activated in more than 25 countries under Charlie’s direction.
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Neil Callahan
Executive Vice President
Neil Callahan is an Executive Vice President at 'mktg' responsible for the Business Development & Innovations practice. Neil oversees the development of long term business strategies, client offerings, sales and partnerships at 'mktg'. Neil joined 'mktg' in 2007.
Prior to 'mktg', Neil was the CEO and Founder of the Sitaro Group. Sitaro was a leading service provider of Marketing Resource Management solutions and provided marketing services and products to the Ad Council, Adobe, AT&T, Cisco, IBM, the NBA, SAP and Young & Rubicam. Neil founded Sitaro in 2000.
Prior to Sitaro, Neil was a Vice President of Strategy at Y&R / Wunderman and worked with clients to develop integrated marketing strategies, organization structures, business processes and marketing technologies. He worked closely with clients AT&T, IBM, Sony and Citibank. Neil joined Y&R Wunderman in 1998
Prior to Y&R, Neil was a Senior Manager with Andersen Consulting (Accenture) in the Change Management practice. Neil worked with senior management at AT&T, Allstate, Bell Atlantic, Sears and Digital Equipment on building marketing strategies, processes and technology infrastructures. Neil joined Andersen Consulting in 1992.
Neil is a graduate from the University of Chicago and resides with his wife and three daughters in Tenafly New Jersey.
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James Ferguson
Division President, Promotion
With over 20 years of experience encompassing every conceivable marketing discipline, James has become a master of developing fully integrated marketing programs.
During that time, James has filled many valuable roles, including VP Sales and Marketing, VP of Operations, and SVP of Client Services. He currently heads our Promotion Division.
At every step, our clients have benefited from James’s strategic marketing leadership and savvy.
Some of the clients he has helped shepherd along the way include Procter and Gamble, Chiquita, Fresh Express, Kikkoman International, Bayer HealthCare, Nature’s Way, and Fast Mart Convenience Stores.
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Frank Dudley
Executive Vice President, Sales, Marketing and Planning
Frank Dudley is the Executive Vice President of Sales, Marketing and Planning. He manages the research, strategic planning and analytics functions of the company as well as sales and marketing.
Prior to 'mktg', Mr. Dudley served as vice president of marketing for Guideline, Inc., one of the country’s largest custom market research companies with affiliates in over 90 countries. Mr. Dudley has served on the founding management teams of several successful, digital professional services firms. He was executive vice president and chief marketing officer for Virtusa, Inc., an offshore, multinational software development services firm that went public in July 2007. He has also served as executive vice president and chief innovation officer for ZEFER Corporation, a successful Internet professional services firm founded out of the Harvard Business School, and as chief creative officer for Viant Corporation, one of the most successful internet professional services firms to go public in 1999.
Mr. Dudley was one of the pioneers in the digital marketing and media industry, having served as first Director of the Internet Advertising Bureau.
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David Arnold
Executive Vice President, Production
With more than 20 years experience, David oversees our East and West Coast production teams to produce outstanding events for all clients.
Driven and exceptionally organized, David’s eye for details keeps our productions running smoothly. When he’s not budgeting, sourcing, scheduling, overseeing and calming, David’s thinking about budgeting, sourcing, scheduling, overseeing and calming.
Most recently, David was Executive Vice President, Production for mktgpartners. Before that, David started Parallel Production Services Inc., where he staged and produced such events as NFL and CFL halftime shows, North American and European theater, opera and ballet tours, consumer trade shows, and major fundraisers featuring entertainers Patti LaBelle and Tom Jones.
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Rachelle McDonough
Executive Vice President, Field Activation
Since 2006, Rachelle and her team have implemented a mind-boggling 50,000+ events a year in 44 markets for Diageo. She leads 85 regional directors and event managers, along with more than 5,000 samplers.
Before joining us, Rachelle managed field networks for Big Fat Promotions, where she ran the HoReCa network for Brown and Williamson, which had 70 team members across the country.
Rachelle is an expert at creating processes and utilizing technology to run large-scale business models more efficiently. She has also run a retail design shop and worked on merchandising and promotional campaigns for Chase Manhattan Bank and Nestle USA.
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Michael Stoner
Executive Vice President, Client Services
Drawing from vast experience on both the client and agency sides, Michael leads our client services group and the Diageo business.
A member of our management team since September 2005, Michael has helped to instill a performance-based culture that has transformed the way we measure programming and ourselves as an agency.
Before joining us, Michael spent 12 years at Schieffelin & Somerset Co (a joint-venture of Diageo and Moet-Hennessy), where he held nearly every marketing role from Brand Manger, Johnnie Walker to SVP, Scotch and SVP, Marketing Resources. In these capacities Michael created programming, like the Johnnie Walker Journey, which we continue to execute today 18 years later.
Michael spent another 10 years on the agency side, managing clients for FCB, Saatchi + Saatchi, Angotti/Thomas/Hedge and BSB, on top brands like Coors, Miller, Foster’s, Toyota, Hyundai, and Verizon.
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Louis Marino
Executive Vice President, Executive Creative Director
Mr. Marino oversees the creative studio in NYC and works with the Creative Directors throughout 'mktg''s offices to establish a company-wide platform and creative services that encompass both an online and off-line offering, as well as traditional and non-traditional executions.
Louis Marino joins 'mktg' from Bad Boy Entertainment Worldwide, where he was VP of Creative Services, Executive Creative Director.
While at Bad Boy Entertainment Worldwide, Marino created all imaging, design, packaging and branding (TV, web and print) for the Sean John clothing line, fragrances and also Ciroc Vodka through a full partnership with Diageo. Prior to that, he was VP of Creative Services for Island Def Jam Records, where he facilitated all imaging, design and branding for artists such as Mariah Carey, Jay-Z, The Killers and Fall Out Boy. He has been an Art Director and Designer for distinguished companies, such as Grey Advertising and The New Yorker Magazine.
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Colin Campbell
General Manager, Toronto
Colin has been building some of Canada’s best sponsorship and marketing programs since the 80s, starting with the creation of Canadian Hockey League marketing properties.
Before his time at 'mktg' and mktgpartners, Colin was handling strategic planning, sales and relationship management for IMG Canada. Colin also worked at Toronto's MacLaren-McCann Advertising as Account Director for the General Motors of Canada sponsorship programs, creating relationships and strategy with MLB’s Toronto Blue Jays and Hockey Canada for the Chevrolet and Cadillac brands.
A competitive hockey player since the age of 5, who continues to play to this day, Colin also worked in a variety of sports marketing roles. Among them were his positions as Executive Producer and Principal of Junior Hockey Magazine Radio, and director of marketing for the Canadian Hockey League.
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Patty Hubbard
General Manager, San Francisco
Patty has a ton of experience in sports and entertainment marketing. She has developed blockbuster national marketing initiatives for such powerhouses as Reebok, AT&T, Coca-Cola, VISA, Levi’s, Electronic Arts and others.
In addition to being a Partner in mktgpartners and General Manager of their San Francisco office, Patty worked at On Board Entertainment and before that, with the Clear Channel Entertainment group in their New York, Atlanta and San Francisco offices. Prior to that, Patty spearheaded marketing and promotions for the Providence Bruins, helping the team lead North America in minor league hockey attendance.
When not running around the office, Patty is usually running in a triathlon or skiing in Lake Tahoe.
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John Mousseau
General Manager, Chicago
With more than 20 years of consumer marketing, promotion and sponsorship experience, John's keen eye for detail and dogged pursuit of efficiency keep our Chicago office running.
At mktgpartners, John managed the Nike, NCAA and CBS accounts in New York. He then moved into operations to develop comprehensive systems and processes.
Before joining us, John was Vice President of Sponsorship & Promotion for Fogdog Sports, a leading sporting goods web retailer. Responsible for strategic development and implementation, John helped build Fogdog to a $30 million company.
Prior to Fogdog, John held various positions at MasterCard International, CBS Television and Kraft General Foods.
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